we solve growth problems

we build data-driven, human-centered marketing strategies that drive long-term, sustainable growth against metrics that matter

we are not an agency.

We are dedicated and fiercely loyal brand advocates; relentless about driving real results in an increasingly complex digital landscape. 


tillit means trust.

because actions always speak louder than words.

tillit means trust.

because actions always speak louder than words.

Data can be as deceiving as it is powerful. Context is key.

Content is key to marketing success, but many businesses miss its full potential. Traditional strategies often overlook the most valuable insight: what customers are searching for online. Search data reveals real needs, helping you create content that truly connects.


At Tillit, we build digital strategies that drive growth. We align every effort—especially paid media—with relevant content and measurable outcomes, boosting credibility with both customers and Google.



Best of all, it’s an investment that typically pays off within six months and keeps delivering long-term results. Done right, it’s one of the smartest marketing decisions you’ll make. We guarantee it.

tillit

means

trust.



When we started Tillit, we had one core belief: marketing is broken, and it’s time to fix it.


In an industry that has become obsessed with data, automation, and algorithms, the human element—the heart of what makes great marketing—has been lost. We see it every day: flashy dashboards, endless metrics, but no connection to the real people behind the clicks and conversions.


Yes, data is important. It can show us where we’ve been and help guide where we’re going. But we believe that data alone isn’t enough. Marketing is more than numbers and charts—it’s about understanding people, building trust, and making real, authentic connections. And not just with audiences, but with agency partnerships, too. That’s what’s been forgotten, and that’s what we’re here to change.


We are not an agency. We’re brand advocates, partners, and teammates who are invested in your growth as much as you are.


We approach every strategy with the belief that human connection drives success. We take the time to understand your brand, your audience, and the unique challenges you face. From there, we create strategies that are fueled by data, but brought to life with humanity; utilizing our intellect and experience to connect dots that others miss.


We’ve seen what happens when agencies focus solely on numbers—they lose sight of the bigger picture. That’s why our mission is to blend the precision of data with the power of human insight. We listen to what your audience needs, and we create campaigns that speak to them—not at them.


Our approach is simple: we’re on your team. We work alongside you, advocating for your brand as if it were our own. When we succeed, it’s because you succeed.


And we measure that success not just in clicks and leads, but in long-term relationships, brand loyalty, and the real growth that follows. Together, we’ll grow your brand in ways that are built to last. We guarantee it.

tillit

means

trust.


At Tillit Marketing Group, trust is at the core of everything we do. "Tillit" means trust in Swedish, and that’s exactly what we aim to build with our clients—through clear communication, an efficient process, and a partnership that’s transparent, honest, and human.


We don’t want to be just an agency—we want to be an extension of your team. Our focus is always on people over profit, delivering results that matter while understanding your business inside and out. With us, you can count on integrity, expertise, and a commitment to driving meaningful growth.


Put your trust in us, and we’ll do everything in our power to warrant it.


who we are

a team of seasoned growth marketers and SEO optimization experts.

what we do

build digital marketing foundations that drive long-term, sustainable growth.

how we do it

utilizing search data to better understand how we can be more relevant to the humans whose loyalty we want to win over.

why we do it

to educate and inspire others to adopt a smarter approach to marketing; ultimately making it more accessible to the ambitious brands who need it most.

core capabilities

data-driven SEO & content strategy

outsmart vs. outspend your competition.


Our data-driven strategies ensure every piece of content you create is intentional and measurable; driving your brand's business- and reputation- forward.

brand strategy + positioning

give your brand a second wind with confidence.

We develop a comprehensive brand strategy that defines (or refreshes) your unique market position and ensures consistent, compelling messaging across all channels. 

fractional marketing leadership

executive advisory at a fraction of the cost.


We'll seamlessly integrate into your team, identify necessary changes, and deploy the appropriate resources to accomplish your goals. Our fractional marketing leadership engagements usually span 3 to 12 months, during which we carefully balance crafting a long-term strategy with achieving immediate results.

strategic projects

let your problem become our priority.

Whatever challenge you face, we have the solution—or know the right expert who does. From website development to campaign launches to data monetization, we transform complex problems into effortless solutions, allowing you to focus on what matters most.

we work with

growing, ambitious brands that need to do more with less


brands seeking a trusted ally who truly grasps the intricacies of their business


teams who are willing to trust our expertise over their own


brands who believe in results over process


businesses looking for a scalpel not a hammer


companies who expect the pitch team to be involved in the execution, too


we work with

growing, ambitious brands that need to do more with less


brands seeking a trusted ally who truly grasps the intricacies of their business


teams who are willing to trust our expertise over their own


brands who believe in results over process


businesses looking for a scalpel not a hammer


companies who expect the pitch team to be involved in the execution, too


team tillit

At our core, we are dot connectors and creative problem solvers with a passion for impactful results. With over three decades of combined experience across various industries, we thrive on uncovering hidden opportunities and driving our clients' success.

sarah sherman

Founder, Growth Marketing Strategist

nell gelhaus

Co-Founder, Chief Content + SEO Strategist

sarah sherman

Founder, Growth Marketing Strategist

At Tillit, our core principles center around trust, flexibility, and a relentless focus on understanding our clients’ business inside and out. We’re not just collaborators—we’re partners who are deeply committed to shared success.

Company Principles


1. Trust Through Deep Understanding
We immerse ourselves in our clients’ world, becoming experts in their business. This commitment allows us to foster authentic trust and act as true partners, focused on creating meaningful results.


2. Flexibility Fuels Growth
Adaptability is key. Whether it’s adjusting strategies or embracing new challenges, we stay agile to support our clients’ evolving needs. Our flexibility drives innovation and unlocks new opportunities.


3. Be a Good Human
We lead with empathy, integrity, and respect—for our clients, our team, and everyone we encounter. Kindness, transparency, and doing the right thing are non-negotiables in every interaction.

  

 

Team Principles 


The Team You Meet is the Team You Get

We believe in consistency and accountability. The team that collaborates on strategy is the same team that brings it to life, ensuring alignment and commitment from start to finish.


2. Passion for Excellence
We’re genuinely invested in our clients’ success and strive to exceed expectations. Our passion for excellence means we push ourselves and our work to new heights, delivering more than what’s expected.


3. Always Learning, Always Improving
Curiosity drives us forward. We approach every project with a learning mindset, refining our expertise to provide the best solutions and ensuring we stay ahead of the curve.

trusted partners


We've searched high and low, across Minneapolis, the country and even the globe; to find the best of the best independent partners, groups and individuals.  These are just a few of our faves.


Ready to transform your marketing with the best of the best? Happy to make an intro whether you need us or not. Let's connect!

kind words

 from people and clients who have worked with us.

Megan Fraboni

Director of Marketing, NPARALLEL + Atomic Props

"Our team hired Tillit to help us make strategic, informed, and data-driven business and marketing decisions. From foundational research and content strategy to brand leadership, design, and website development, we have been impressed every step of the way.


They genuinely care for their clients and bring brilliant, well-backed ideas to the table every time. We are continually impressed with their deliverables and marketing and content leadership.


What started as one project has turned into an ongoing scope of work to help our organization grow and create a lead generation machine.


What they offer is truly a white space in the market. I have personally worked with dozens of agencies, and what they bring is better than anything I’ve seen. If you need a growth partner you can trust implicitly to drive value to your business, I'd highly recommend Tillit!"


Sofya Vanelli

Sr. Director, Brand Strategy @ Mattress Firm

"Sarah is a one of a kind marketer, professional and human. She is authentic, dedicated, resourceful, inspiring those around her with a strong work ethic and exceptional relationship-building skills. Her positive impact on clients, team members, and projects makes her an invaluable asset to any organization.

Sarah is able to effortlessly navigate matrixed organizations and manage relationships with clients and teams, ensuring everyone feels valued and heard, fostering a collaborative environment.

Her resourcefulness also sets her apart, as she meets every challenge head-on, thriving in finding innovative solutions and turning potential obstacles into opportunities.

One of Sarah's standout qualities is her willingness to step out of her comfort zone. She takes on new challenges with confidence and provides invaluable support to her leaders and the organization, contributing to strategic goals and overall success beyond her immediate responsibilities.

I highly recommend Sarah for any role that demands exceptional leadership and an unwavering commitment to excellence."

Andrew Dauska

Partner, The Partnering Group

"Sarah is a force of nature. First as her department lead at Carmichael Lynch, and later as my client while overseeing Wunderman at Best Buy, I consider myself fortunate for having worked with and learning from her. Sarah has that rare mix of smarts and charisma that make her a team's MVP.:

Stacy Janicki

Chief Operating Officer, Carmichael Lynch

“I had the benefit of working with Sarah when she worked at Carmichael Lynch on brands across a variety of categories. Sarah's organizational abilities, her communication skills and her strategic intuition always provided stability and leadership. She can flex between thinker and doer, executing when required, but also able to engage in planning, problem-solving and thought leadership. On top of her work abilities, Sarah brings energy, positivity and an amazing work ethic to anything she touches.”

Julie Gann

Communications Director, Rainbow Treecare

"During my tenure as a Marketing Manager for a local services company, I worked closely with Sarah on our SEM & SEO marketing for several years. I always appreciated the strategy, commitment, and responsiveness she demonstrated to me as a client. She did a wonderful job simplifying the complexities of the ever-changing landscape of the digital world and making recommendations on how we could maximize our budget.


Over the five years we partnered together, our local services saw consistent year-over-year growth in new customers coming from digital channels. She combines her expertise in digital marketing with her desire to create meaningful relationships to be a true partner in achieving business results!"


Ashley Terpstra

Media Director, Collective Measures

"I had the pleasure of working with Sarah for over 6 years at Collective Measures, where we clicked from the beginning as media and account leads. Sarah is an excellent collaborator and partner, and thrives in the ambiguity of solving problems.


She is a sharp, inspiring, action-oriented leader and is always willing to get her hands dirty to create great work. She has a big picture business sense that cuts through jargon to answer important questions simply. On top of all of that, she is an incredibly genuine, nice person."


ready to level up?


We aren't for everyone, and that's intentional.  We work almost exclusively on a referral basis because the best clients come from the best clients- who understand and trust the process, with results to prove it works.


The name of our game is keeping things simple, flexible, and non-transactional; because turns out- marketing is much more fun that way.


If you are a brand ready to lay it all out there, embrace new approaches, take risks and trust the process- we may be a great fit for one another.  Schedule a free 20-minute consultation via the calendar icon link below, or get in contact with us whatever way is easiest for you.


If you are a brand ready to lay it all out there, embrace new approaches, take risks and trust the process- we may be a great fit for one another.  Schedule a free 20-minute consultation via the calendar icon link below, or get in contact with us whatever way is easiest for you.

Share by: