kind words

kind words from people that have worked with us.

Megan Fraboni

Director of Marketing, NPARALLEL + Atomic Props

"Our team hired Tillit to help us make strategic, informed, and data-driven business and marketing decisions. From foundational research and content strategy to brand leadership, design, and website development, we have been impressed every step of the way.

They genuinely care for their clients and bring brilliant, well-backed ideas to the table every time. We are continually impressed with their deliverables and marketing and content leadership.

What started as one project has turned into an ongoing scope of work to help our organization grow and create a lead generation machine.

What they offer is truly a white space in the market. I have personally worked with dozens of agencies, and what they bring is better than anything I’ve seen. If you need a growth partner you can trust implicitly to drive value to your business, I'd highly recommend Tillit!"

Sofya Vanelli

Sr. Director, Brand Strategy @ Mattress Firm

"Sarah is a one of a kind marketer, professional and human. She is authentic, dedicated, resourceful, inspiring those around her with a strong work ethic and exceptional relationship-building skills. Her positive impact on clients, team members, and projects makes her an invaluable asset to any organization.

Sarah is able to effortlessly navigate matrixed organizations and manage relationships with clients and teams, ensuring everyone feels valued and heard, fostering a collaborative environment.

Her resourcefulness also sets her apart, as she meets every challenge head-on, thriving in finding innovative solutions and turning potential obstacles into opportunities.

One of Sarah's standout qualities is her willingness to step out of her comfort zone. She takes on new challenges with confidence and provides invaluable support to her leaders and the organization, contributing to strategic goals and overall success beyond her immediate responsibilities.

I highly recommend Sarah for any role that demands exceptional leadership and an unwavering commitment to excellence."

Andrew Dauska

Partner, The Partnering Group

"Sarah is a force of nature. First as her department lead at Carmichael Lynch, and later as my client while overseeing Wunderman at Best Buy, I consider myself fortunate for having worked with and learning from her. Sarah has that rare mix of smarts and charisma that make her a team's MVP.:

Stacy Janicki

Chief Operating Officer, Carmichael Lynch

“I had the benefit of working with Sarah when she worked at Carmichael Lynch on brands across a variety of categories. Sarah's organizational abilities, her communication skills and her strategic intuition always provided stability and leadership. She can flex between thinker and doer, executing when required, but also able to engage in planning, problem-solving and thought leadership. On top of her work abilities, Sarah brings energy, positivity and an amazing work ethic to anything she touches.”

Julie Gann

Communications Director, Rainbow Treecare

"During my tenure as a Marketing Manager for a local services company, I worked closely with Sarah on our SEM & SEO marketing for several years. I always appreciated the strategy, commitment, and responsiveness she demonstrated to me as a client. She did a wonderful job simplifying the complexities of the ever-changing landscape of the digital world and making recommendations on how we could maximize our budget.

Over the five years we partnered together, our local services saw consistent year-over-year growth in new customers coming from digital channels. She combines her expertise in digital marketing with her desire to create meaningful relationships to be a true partner in achieving business results!"

Ashley Terpstra

Media Director, Collective Measures

"I had the pleasure of working with Sarah for over 6 years at Collective Measures, where we clicked from the beginning as media and account leads. Sarah is an excellent collaborator and partner, and thrives in the ambiguity of solving problems.

She is a sharp, inspiring, action-oriented leader and is always willing to get her hands dirty to create great work. She has a big picture business sense that cuts through jargon to answer important questions simply. On top of all of that, she is an incredibly genuine, nice person."

Why Your Content Isn't Resonating and How Search Data Can Change That

By Sarah Sherman • September 26, 2024

The Key Issues Facing Content Marketing Today: What’s Holding You Back?

Unlocking the Future of Search with AI: How Generative Engine Optimization is Revolutionizing Online Visibility

By Sarah Sherman • September 24, 2024

As we move deeper into the age of AI, the way people search for information online is undergoing a fundamental shift. Traditional SEO (Search Engine Optimization) practices, which have long focused on ranking on search engine results pages (SERPs), are being challenged by the rise of AI-driven search engines like Google’s Search Generative Experience (SGE), BingChat, and others. These AI engines no longer just list links—they generate synthesized responses from multiple sources, creating a new landscape where content must be optimized for AI interpretation. This is where Generative Engine Optimization (GEO) comes into play. What is Generative Engine Optimization (GEO)? Generative Engine Optimization (GEO) is an evolved approach to SEO designed for the AI-driven search era. It combines traditional SEO best practices with new strategies tailored to how AI processes, ranks, and displays content. In an AI-driven world, optimizing content isn’t just about keywords—it’s about structuring your content so that it is easily understood and presented by AI. Why GEO Matters in an AI-Driven World The introduction of AI-driven search engines is transforming how content is delivered to users. Rather than simply ranking web pages, AI search engines now generate responses by interpreting and combining information from multiple sources. This means your content must be clear, authoritative, and structured in a way that AI can easily understand. For businesses and marketers, GEO offers a way to ensure that your content remains visible, relevant, and effective in this new environment. Key Strategies for GEO Success To succeed with GEO, businesses must focus on several key optimization strategies: Quality Content that Directly Answers Questions: AI engines prioritize content that directly answers user queries. High-performing content in this new environment is clear, concise, and supported by authoritative data. Ensuring your content provides real value and answers specific questions will make it more likely to be featured in AI-generated responses. Credibility is King: In an AI-driven search world, credibility is paramount. Search engines prioritize content from authoritative sources. To improve your GEO rankings, make sure your content is supported by relevant statistics, credible citations, and authoritative sources. Brand Mentions and Relevance: In the GEO world, how frequently and in what context your brand is mentioned across the web can significantly affect your rankings. A strong online presence with consistent, relevant mentions of your brand is essential for improving visibility in AI-generated search results. Structuring Content for AI: AI engines prefer content that is well-organized. Use clear headings, bullet points, and citations to make it easy for AI algorithms to digest and interpret your content. Structured data, such as schema markup, can also help AI engines better understand the context and importance of your content. The "Winner Takes All" Nature of GEO In traditional SEO, websites that don’t rank on the first page of results still have a chance to capture some traffic. In GEO, the stakes are higher. AI-generated search results are fewer in number, meaning that if your content doesn’t appear in the top responses, you’re likely to miss out on visibility. This "winner takes all" environment makes optimizing for GEO even more critical to securing a spot in AI-driven search results. Opportunities for Lower-Ranked Websites While GEO raises the stakes for top-tier rankings, it also presents a significant opportunity for websites that don’t traditionally rank well in SEO. Research has shown that adopting GEO strategies can lead to over 100% visibility improvements for lower-ranked sites, leveling the playing field. Even if your website doesn't dominate traditional SEO rankings, implementing GEO best practices can help you compete more effectively in AI-driven search engines. How to Get Started with GEO If you’re ready to embrace Generative Engine Optimization, here are some steps you can take to get started: Audit Your Current Content: Review your existing content through the lens of GEO. Look for opportunities to enhance authority, add credible data, and structure content for AI readability. Develop a GEO Strategy: Create a comprehensive content strategy that incorporates GEO principles, focusing on authoritative content, structured data, and AI readability. Enhance Brand Visibility: Work on increasing brand mentions across the web, as these play a larger role in GEO rankings than they do in traditional SEO. Stay Focused on User Intent: While optimizing for AI, don’t forget the end user. Ensure that your content continues to provide value and directly addresses user queries. Conclusion: The Future is GEO The future of search is here, and it’s powered by AI. By embracing Generative Engine Optimization, businesses can stay ahead of the curve, ensuring that their content remains visible, relevant, and competitive in an AI-driven search landscape. As AI engines continue to evolve, adopting GEO strategies will be essential for driving traffic and capturing the attention of potential customers. Now is the time to shift from traditional SEO to GEO. Those who do will lead the charge into the future of digital search, and we'd love to show you how.

Why Retail Brands Need to Go Omnichannel or Get Left Behind

By Sarah Sherman • June 20, 2024

Discover why omnichannel is crucial for retail brands today. Learn how integrating shopping experiences across channels creates seamless customer journeys, drives personalization, and gives retailers a competitive edge in the e-commerce era.